Positec names Hanna Huffman as new senior vice president of marketing and e-commerce

Positec Tool Corporation has announced that Hanna Huffman has been appointed senior vice president of marketing and e-commerce. Huffman will work to accelerate and improve the digital experience across the company’s portfolio, states Positec, and strengthen overall marketing strategy for all of its brands – Worx, Rockwell, Noesis, Kress and Cat.

Huffman joins Positec after serving as senior vice president of marketing at Dotdash Meredith, where she developed market and sales strategies for service acquisition revenue across a portfolio of 40 unique domains. Prior to her role at Dotdash Meredith, Huffman led various digital transformation, consumer analytics, acquisition marketing, and general management roles at Red Ventures, a global media company based in South Carolina.

“Hanna’s expertise in marketing, strategy and e-commerce will surely usher in a new era of advancement for the Positec family of brands,” says Michael Jones, president and CEO of Positec North America. “With deep experience and proven success in a diverse set of industries, Hanna is a brilliant and skilled leader with a demonstrated ability to build and manage successful teams. Her addition strengthens the Positec team.”

Huffman began her career in advertising for home and building brands where she focused primarily on creative development, messaging and insights for traditional advertising campaigns. She then focused on enterprise digital transformation and customer acquisition consulting for a number of years before joining with Red Ventures. While with Red Ventures, Huffman implemented e-commerce technology and advanced digital marketing strategies for Fortune 50 brands in the telecom, healthcare, financial, and home services industries.

“Positec’s commitment to innovation has built a portfolio of disruptive, industry leading pro and consumer products that significantly improve millions of end-users’ lives,” says Huffman. “I am eager to help connect people with these products and support the team in meeting ambitious growth goals.”