IronCraft updates trade dress to benefit dealers and customers
IronCraft, LLC, formerly branded Titan Implement, has updated its “trade dress” to better serve its dealers and end-customers, while also benefitting the company. Rather than offering a wide range of implement colors, the company will standardize as Flat IronCraft Gray paint with optional colored accent elements on all implements and attachments. This allows dealers to standardize their inventory and then add factory kits to upfit different color options at the point of sale, or after purchase. Color accents can also be installed by end-user if they change tractor colors. Dealers can also update/change colors with in-stock inventory. IronCraft benefits from shorter lead times and reduced/simplified inventory.
In addition to a new paint scheme, new decals from DuraMark Technologies have been implemented. Designed specifically for harsh industries and tough surfaces, these polyester films with UV inhibitors and hi-tack permanent adhesives exceed the industry standard for durability, heat and cold resistance, UV, and weather.
New packaging solutions have been adopted which optimize truckload shipments, improve loading and offloading product at dealer locations, and better protect product during transit.
“These changes, which have been implemented, are helping customers get more for less,” said IronCraft CEO Pat Kozlowski. “These changes not only help dealers and end-customers but improving the quality of the product allows it to maintain its good looks for years to come, even while working hard every day.”
Future improvements in the works include serial-number-specific QR code serial number tags that will link to a new eCommerce solution, allowing customers to purchase parts online. These updates are slated to be implemented in early 2024.
