Leaf blower sales – Dec. 23 thru Feb. 24
This month, we zoom in on the leaf blower market, reviewing and analyzing data from Dealer+, a collaborative data analysis program developed by TraQline and Constellation.
We analyze three months of sales to see which leaf blowers blew away buyers at OPE dealers (both independent dealers and big-box stores). This data comes from point-of-sale records of nearly 2,000 independent OPE dealers nationwide, representing every major brand. Plus, the effort looks at mass merchant data (Home Depot, Lowe’s, others). Sales were recorded from December 2023 through February 2024.
Traqline Dealer+ Data
(from independent OPE dealers)
Average leaf blower sale price
- Commercial models = $518
- Residential models = $293
- Overall average = $418
Total battery-powered sales*
- Commercial models = 4%
- Residential models = 29%
- Total = 15%
*These sales are almost double that of chain saws (last month’s topic). Not surprising, with the difference in performance needs and use patterns, but interesting.
Note: “Residential” – a product the manufacturer markets primarily to consumers. “Commercial” – a product the manufacturer markets primarily to professional users.
Top-selling leaf blower
- Stihl BR600 – This backpack blower retails for $549, that’s above the average price of commercial models. This gas-powered blower has been in the U.S. market since 2013. Stihl heavily promotes this model’s fuel efficiency. Pros can buy more powerful blowers for just a few bucks more. This is both the best-selling pro model, and top seller overall in our data.
Top-selling residential-model leaf blower
- Stihl BG 50 – The best-selling residential model, and third-best selling unit overall, is the Stihl BG 50. This $150 gas-powered unit is one of the least-expensive gas handheld models available.
Top battery-powered leaf blower
- Stihl BGA 57 – The top-selling battery powered model is not inexpensive at $200. The BGA 57 from Stihl uses the company’s AK battery platform. It is the third-best selling residential model overall, following the gas-powered BG 50 and BG 56.
Leaf Blower analysis, opportunity and obstacles
From cheap corded models to professional backpack models, with uses from cleaning the garage to clearing large acreage, these tools are a massive sales opportunity. And as battery evolution makes these tools quieter and more powerful, consumers and pros will step up to buy for the first time, and to replace older units.
The legislative landscape is likely to drive both sales and new model development, as municipalities lobby to outlaw louder gas-powered units. Leaf blowers may simultaneously be the most used and most despised power equipment in use today. Like the handheld drill did for DIY homeowners, the leaf blower may likely lead the battery revolution going forward. They are much more affordable than battery powered lawn mowers.
Big-Box store leaf blower sales
As Home Depot’s exclusive brand, this model is promoted heavily in equipment packages and in a variety of price points, depending on if buyers need just the tool or a battery and charger too. The 40V tool with 4 Ah battery and charger sells for $170; with a package of other equipment, it can be had for around $500. Either way, attractive pricing for homeowners.
Top Brand
Ryobi has many low-price options available, and the second-best selling unit is a Ryobi that costs under $100 with a battery and charger. Milwaukee does sneak into the top 3 here with a powerful leaf blower (model 2724-20) at a tool-only price of $129.
