Sponsored Content: Unlock the Secrets to Online Inventory Success
Content provided by DealerSpike
The modern consumer has high expectations when it comes to their digital shopping experience. For dealers, this means that simply listing your inventory online isn’t enough.
When 81% of consumers are researching products online before heading into the store to purchase (GE Capital Retail Bank), it’s crucial to provide the answers and insights your customers are looking for before they resort to the competition.
Going the extra mile to market and merchandise your inventory listings will set you apart from the competition. By proactively engaging shoppers with compelling listings, you can drive traffic to your site, sell inventory faster, and boost your profitability.
To truly capture customer interest and maximize your sales, you need to master both inventory marketing and merchandising. Our eBook, “Mastering Online Inventory,” will teach you how to do just that.
What is the difference between inventory marketing and inventory merchandising?
- Inventory marketing encompasses the strategies you employ to actively drive awareness and traffic to your online listings.
This can look like SEO, SEM, Targeted Display Advertising, and any other digital methods you use to direct traffic to your units.
- Inventory merchandising involves the method and manner of building buyer engagement once they reach your website and listings.
Examples of online inventory merchandising are optimizing your listings to be as specific and detailed as possible; banners, pop-ups and other engaging media to help bring attention to your inventory.
To learn more, we invite you to download a complimentary copy of our eBook, “Mastering Online Inventory: Your Guide to Online Inventory Marketing and Merchandising.”
