Kubota revenue mostly flat, slight gain in North America

On Feb. 13, Kubota Corporation reported its financial results for the year ended Dec. 31, 2024, showing a slight drop in overall revenue, which totaled ¥3,016,281 million, down by 0.1% from the previous year. 

Its Farm & Industrial Machinery segment remained the largest contributor to Kubota’s revenue, generating ¥2,636,874 million, which was consistent with the previous year’s performance. This segment includes sales from farm equipment, engines, and construction machinery. The construction machinery sub-segment saw a slight increase in revenue to ¥647,606 million, up by 1.0%. 

North America was the largest market for Kubota, contributing ¥1,272,503 million to the total revenue, a slight increase from the previous year. Revenue from Japan amounted to ¥632,476 million, while Europe and Asia outside Japan contributed ¥334,079 million and ¥680,514 million, respectively. Other regions accounted for ¥96,709 million in revenue.

Revenue changes by product group for 2024:

Farm Equipment and Engines Revenue: ¥1,989,268 million, down 0.3% from 2023.

Construction Machinery Revenue: ¥647,606 million, up 1.0% from 2023.