Loftness names Lathrum to marketing role

Ashley Lathrum is the new Integrated Marketing Manager for Loftness Specialized Equipment. Lathrum most recently worked as director of marketing for Cemen Tech and brings manufacturing-focused B2B marketing experience to Loftness. Her prior experience includes 10 years at John Deere Power Systems, where she led integrated marketing campaigns, established new digital platforms, and significantly increased media placements.

In her new role at Loftness, Lathrum will be responsible for developing and executing marketing strategies focused on increasing dealer participation and end-user adoption. Her core duties involve market analysis, dealer support and resource development, trade show and event management, sales team collaboration, creation of dealer-centric promotions, and leadership of new product launches. She will also oversee the company’s digital presence and analyze marketing performance to maximize return on investment. 

“Ashley’s background in developing and executing impactful marketing strategies within relevant industries makes her an ideal fit for this role,” said Shannon McComas, vice president, sales & marketing of Loftness Specialized Equipment. “Her proven ability to drive results through dealer engagement and strategic marketing initiatives will be a significant asset to our team.”

“I look forward to applying my experience to develop and implement marketing strategies at Loftness that will support dealers, contribute to brand growth, and increase the adoption of the company’s equipment within the agricultural and vegetation management sectors,” said Lathrum.

Lathrum’s appointment reflects Loftness’ ongoing commitment to investing in talent and strengthening its marketing capabilities to support its expanding dealer network and product offerings.