Honda launches US Amazon storefront for power equipment
American Honda Motor Co. Inc. has launched an Amazon storefront for its Power Equipment products in the United States.
The storefront provides an online destination for Honda Power Equipment products, including generators and lawn mowers. Honda said additional products will be added over time.
Orders placed through the storefront will be fulfilled by Honda Power Equipment authorized dealers. The company said the initiative expands its existing relationship with its dealer network while providing another way for customers to purchase Honda products online.
“The Honda dealer network always has been one of our greatest strengths,” said Barry Dlugasz, Director of Honda Power Equipment at American Honda Motor Co., Inc. “This new online storefront for Honda Power Equipment products marks a significant step in our strategy of meeting our diverse base of customers wherever they are, while continuing to deliver the quality, accuracy and service that define the Honda brand. By integrating our Power Equipment dealers into the Amazon fulfillment process, we’re able to maintain those standards across every customer touchpoint.”
Honda also will provide product information through the storefront, including specifications, compatibility details, usage guidance and warranty information.
“The goal is to provide a premier online customer experience that lives up to the longstanding Honda reputation for reliability, innovation, and customer care, which means that shoppers can expect a streamlined experience supported by trusted Honda Power Equipment expertise at every step,” said Dlugasz.
