Exmark creates Innovation Hub focused on customer-inspired solutions
Exmark has launched a new section of its website highlighting technologies developed in response to customer feedback and challenges faced by landscape professionals.
The new Exmark Innovation Hub outlines common issues encountered by commercial landscape contractors and details technologies the company has developed to address them. The site organizes innovations into categories including durability, productivity, cut quality, operator comfort, ease of service and sustainability.
According to Exmark Marketing Manager Lenny Mangnall, the company’s history of innovation dates back to its founding in 1982.
“Exmark’s first product was a wide-area walk-behind mower that was unlike anything else available at the time,” Mangnall said. “It was larger and more productive than other walk-behind mowers of the time yet still compact enough for easy transport. And it was designed for the toughest commercial use, with simplicity, durability and ease of maintenance as its guiding principles.”
Mangnall said the company evolved from an early innovator into a commercial mower technology leader over the past four decades.
In 1995, Exmark introduced the Lazer Z zero-turn mower, designed for landscape contractors and intended to improve maneuverability, cut quality and productivity.
Mangnall said landscape contractors today face increasing competitive pressures and are seeking ways to improve operational efficiency.
“The business of landscape maintenance has never been more competitive than it is today,” Mangnall said. “That’s why successful contractors are increasingly focusing on innovation and advances in technology to make their businesses more productive, efficient and profitable.
“Mowing equipment is a big part of the efficiency equation for these contractors, and that’s where Exmark comes in. We’re laser focused on developing, testing and introducing homegrown innovations that enable crews to do more, more efficiently, every day.
“Whether it’s the next-level productivity of autonomous mowers, or new features that make our mowers more versatile, productive or durable, Exmark innovations are inspired by customer needs.”
According to the company, the Innovation Hub is intended to show how customer feedback influences product development and engineering decisions.
Mangnall said the resource provides insight into the company’s design and testing processes.
“Some people think that a mower’s a mower –– they’re all the same,” Mangnall said. “For landscape professionals however, a mower isn’t just a mower. It’s an investment in their livelihood, and the decision can have a profound effect on services today, and potential growth in the future.
“That’s why at Exmark, our eyes are keenly focused on what’s next. We’re not innovating for innovation’s sake. We’re taking the lead because it’s what our customers need to keep their competitive edge in the markets they serve.”
