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Marketing
Social Media Trends for 2024
I compiled this annual look at social media trends for marketers, curious business owners, and casual users of any social…
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News
Social Media Trends Report – Summer ’23
I recently attended a social-media marketing education event featuring Minneapolis-based industry expert Arik Hanson. He gave his annual “social media…
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News
New No. 1 among dealership Instagram followers
Does your dealership follow OPE Business on Instagram at Instagram.com/opebusiness? Has your dealership started its own Instagram? If your answers…
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News
OPE Business Top 25 dealership Instagram followers accounts revealed
The OPE Business Top 25 dealership Instagram followers list is back by popular demand. You asked for it, so we…
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News
Parts: Add the Extra Five Percent
By Sara Hey When you think about your biggest parts customer who comes to mind? Is it a company that…
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Features
Is your dealership partnering with your school district?: Insta Tip
Does your dealership have any sort of partnership with your local school district? It might make sense to give it…
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Mower
New DeWalt stand-on gets delivered to landscape pro: Insta
The new DeWalt X548 stand-on mower that caught the industry’s attention in recent months has made a delivery appearance on…
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Features
OPE Business names top 20 Instagram accounts for 2020 from dealership followers
Instagram remains an ideal social media channel for independent servicing OPE dealerships like yours. Whether it’s a photo of smiling…
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Features
Insta Tip: Show video of customer with purchase
Freeman Auto & Outdoor in LaCrosse, Virginia, recently showcased a customer’s fairly basic grill purchase by posting videos and photos…
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Distributors
Rotary celebrates combined 122 years on job by 4 employees
Georgia-based Rotary Corp. is known to OPE dealers for their familiar faces, but the distributor’s most recent Instagram post just…
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Features
Insta Tip: Take viewers onto your show floor
A recent upgrade to its ECHO products display was showcased via two photos and a video from OPE Business Instagram…
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Insta Tips
Insta Tip: Create a PopUp content challenge
OPE Business Instagram followers Louisville Outdoor Turf Products, a mower dealership specializing in products from Wright, Exmark, Hustler, Boss, Stihl…
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Features
Insta Tip: Give customers ideas on how they can use the product
Carl’s Mower and Saw in Ferndale, Washington, has been in business for three decades. The dealership’s Instagram feed boasts posts…
