Subaru appoints VP of sales and marketing

Subaru Industrial Power Products announced Nov. 29 that the appointment of David Frank to vice-president of sales and marketing. Frank has nearly 10 years of experience in engine and power products sales, and most recently has been directly responsible for Subaru’s industrial engine sales division. In his new position, Frank’s primary focus will be on strategic planning, account sales and management, and establishing new partnerships with retail centers and rental houses.

In addition to new responsibilities, Frank will continue to oversee the industrial engine sales division. He will also be taking on new duties in that role, including territory designation and management, growing the sales team, and expanding Subaru’s customer support center to further enhance the company’s brand promise of superior service and support.

Frank has been with Subaru Industrial Power Products more than six years. He held the role of sales manager for four years before accepting his most recent position, director of sales, where he was in charge of establishing new partnerships with OEMs, maintaining current relationships, and managing the sales team.

While he looks forward to the challenges and opportunities in his new role, Frank remains dedicated to Subaru’s OEM partners, and is thrilled his new position will allow him to bring to them a higher level of service.

“Working closely with our OEMs over the past six years, I’ve established great relationships and worked to build mutually beneficial partnerships with them,” he said. “This new role is going to allow me to enhance my level of involvement in their business, become a more knowledgeable partner, and deliver better strategic insight and overall service.”