Insta Tip: Create a PopUp content challenge

OPE Business Instagram followers Louisville Outdoor Turf Products, a mower dealership specializing in products from Wright, Exmark, Hustler, Boss, Stihl and Redmax, hit a home run with a recent Instagram PopUp content challenge.

Local landscape contractors were asked to submit five photos featuring various aspects of their business and brand partners. The dealership offered a sweatshirt, hat, snow shovel and license plate from Boss, a Hustler cooler and a huggie with a beer in it for the winner. All of the winning products were displayed on a skeleton sitting atop a Boss display in the store.

The video announcing the winner received 39 views in its first hour.

OPE Magazine Instagram Tips for 2020

Paul’s Lawn and Garden, Massillon, Ohio — 100 followers

Lone Star Mower, Burleson, Texas — 2,611 followers

Giles Outdoor Power Equipment, Perry, Georgia — 429 followers

Nord Outdoor Power, Bloomington, Illinois — 424 followers

The Boat Guy, Bourne, Massachusetts — 629 followers

LSM Outdoor Power, Keller, Texas — 148 followers


Cutters Outdoor Power Equipment, Lake Charles, Louisiana — 326 followers

Marietta Outdoor Power, Marietta, Ohio — 105 followers

Carl’s Mower and Saw, Ferndale, Washington — 204 followers

Duff’s Outdoor Power on Main St., Wallace, North Carolina — 160 followers

Belgrade Sales & Service, Inc., Belgrade, Montana — 394 followers

Louisville Outdoor Turf, Louisville, Kentucky — 562 followers

We hit our goal of two dozen followers in August as we launched the all-new OPEBusiness Instagram. We’re aiming to hit 40 followers by the end of September, so give us a follow today at

— Dave McMahon, editor, dmcmahon at

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