Insta Tips
-
Social Media Trends Report – Summer ’23
I recently attended a social-media marketing education event featuring Minneapolis-based industry expert Arik Hanson. He gave his annual “social media…
-
Is your dealership partnering with your school district?: Insta Tip
Does your dealership have any sort of partnership with your local school district? It might make sense to give it…
-
Insta Tip: Show customers products doing double duty!
OPE Business Instagram follower Richardson Saw & Lawnmower, recently posted a photo showing customers how spreaders do double duty. “North…
-
OPE Business names top 20 Instagram accounts for 2020 from dealership followers
Instagram remains an ideal social media channel for independent servicing OPE dealerships like yours. Whether it’s a photo of smiling…
-
Insta Tip: Show video of customer with purchase
Freeman Auto & Outdoor in LaCrosse, Virginia, recently showcased a customer’s fairly basic grill purchase by posting videos and photos…
-
Insta Tip: Take viewers onto your show floor
A recent upgrade to its ECHO products display was showcased via two photos and a video from OPE Business Instagram…
-
Insta Tip: Show your inventory options (when it’s lined up perfectly)
OPE Business Instagram followers Franklin Equipment Sales in Hilliard, Florida, does a stellar job of showroom presentation of its product…
-
Insta Tip: Create a PopUp content challenge
OPE Business Instagram followers Louisville Outdoor Turf Products, a mower dealership specializing in products from Wright, Exmark, Hustler, Boss, Stihl…
-
Insta Tip: Give a shoutout to the bosses!
They didn’t get a trip to Maui from their staff, but the owners of Carl’s Mower & Saw in Ferndale,…
-
Insta Tip: Celebrating anniversary dates during pandemic
So your outdoor power equipment dealership has marked its 45th anniversary smack dab in the middle of a pandemic. That…
-
Insta Tip: Take a screen shot of text messages from customers
Duff’s Outdoor Power on Main St. in Wallace, North Carolina, let its customers do the talking in a recent Instagram…
-
Insta Tip: Give customers ideas on how they can use the product
Carl’s Mower and Saw in Ferndale, Washington, has been in business for three decades. The dealership’s Instagram feed boasts posts…
-
Insta tip: Tout your factory promotions
When a factory promotion gets underway, promote it to your Instagram followers with a photo of the point of purchase…
-
Insta tip: Ear-to-ear grin and new equipment
Cutters Outdoor Power Equipment in Lake Charles, Louisiana, is clearly dedicated to showing off their customers via the shop’s Instagram.…
-
Insta tip: Promote your fleet business
LSM Outdoor Power, a dealership located in Keller, Texas, not only sold an impressive lineup of products to a commercial…
-
Insta tip: Offbeat photos are always a hit
The Boat Guy, a dealership located in Bourne, Massachusetts, that also offers a marine service center, discovered that its followers…
-
Insta tip: Video doesn’t need to be flashy
Nord Outdoor Power in Bloomington, Illinois, used Instagram to showcase the new Stihl GTA26 lithium-ion-powered pruner. In fact, the short…
-
Insta tip: Customer buys product = take photo
Keeping it simple, Giles Outdoor Power Equipment, located in Perry, Georgia, used an Instagram business best practice to generate publicity…
-
Insta tip: #DollyPartonChallenge — Just do it!
Why would your OPE dealership not take part in the #DollyPartonChallenge on social media? We uncovered a gem of an…
-
Insta tip: Tout your products on the scene locally
With 2,611 Instagram followers, Lone Star Mower in Burleson, Texas, has more Insta followers than any OPE dealership we’ve seen…