Simplicity Celebrates Turning 100

Simplicity, Briggs & Stratton’s premium mower brand, will be celebrating its 100-year milestone throughout 2022, the company reports, through events, social-media content and a variety of promotions.

Founded in 1922, Simplicity Manufacturing laid its foundation by producing machinery for automobile and truck engines, then found success in the lawn-and-garden equipment space by switching its focus to manufacturing garden tractors in 1936.

A company doesn’t get to celebrate its 100th anniversary without innovation and reinvention, Simplicity notes: “Over the past century, Simplicity has pioneered several innovations designed to raise lawn mowing to a luxury experience and an artform for homeowners who are passionate about a manicured lawn.”

Simplicity points out just a few of its innovations in the past century:

  • Patented suspension systems that minimize the effects of rough terrain on the operator by 25% for a smooth, easy ride.
  • Free Floating mower decks and roller systems that improve the quality of cut and deliver impressive ballpark-like stripes.
  • Power steering to help maneuver around intricate landscape features and operate heavy attachments like snow throwers effortlessly.

The company is asking customers and fans to visit to submit their Simplicity story, and follow Simplicity on Facebook and Instagram to stay up to date on its anniversary news as well as product announcements.


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