Doosan Infracore rebrands as Develon

The familiar brand of orange construction equipment known as Doosan (Doosan Infracore North America here in the U.S.) will now be called Develon throughout the world.

Doosan (now Develon) introduced four new models of mini excavators into the North American market in the spring of 2022.

Work began to identify a new brand name to replace Doosan following the August 2021 sale of Doosan Infracore to HD Hyundai (formerly Hyundai Heavy Industries Holdings). The company reports that the name Develon was chosen to convey the company’s drive “to develop onward to bring innovative solutions to the construction-equipment industry through technological transformation and the development of exceptional equipment and services.”

(Editor’s note: The name change only applies to Doosan Infracore North America, it does not affect Bobcat; the two companies became independent operations in 2018.)

“We believe the new Develon brand will help us build on the success we’ve had in North America over the past 30 years and throughout the world for more than 80 years,” says Todd Roecker, Develon’s vice president of growth initiatives.

As OPE Business reported in December, visitors to CONEXPO-CON/AGG in March will see the next phase of the launch with newly branded construction equipment in the outdoor Develon exhibit. After the expo, continued efforts will be made to advance the brand at the local dealer level through updates to signage and machine decals. Customers are likely to begin to see newly branded machines at local Develon dealerships and on jobsites as early as the end of Q2 2023, notes Develon.

In North America, Develon will continue supporting its more than 180 dealer locations in the United States and Canada. Develon North American operations will remain headquartered in Suwanee, Georgia, where the company continues to offer a training center for dealership service technicians.

The company will maintain parts availability through its two regional parts distribution centers: one in Atlanta and a second in the Pacific Northwest. In addition, a customization plant in Savannah, Georgia, will still supply machines to Develon dealers and customers.

“Our dealers and customers should expect the same strong support from Develon in the future,” says Roecker. “We are committed to the long-term success of the new brand and ensuring our customers have the support they need to be successful. Develon makes best-in-class equipment, excelling in performance, durability and reliability. That commitment will remain constant.”

“We’ve grown our construction equipment offering in North America with our line of mini excavators and most recently the addition of dozers,” he continues. “These product expansions represent our goal of providing a full line of equipment for our dealers and our customers. We believe that this demonstrates our commitment to North America, and we look forward to continued growth here for many years to come.”

Develon will continue as a subsidiary in the Hyundai Genuine group alongside Hyundai Construction Equipment (HCE). The two subsidiaries will remain independent construction equipment companies under HD Hyundai.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Check Also