Billy Goat hires new marketing communication specialist

Billy Goat Industries announced Feb. 1 that its new marketing communication specialist will be Gail Trudeau. In this key role, Trudeau will be the company’s point person responsible for leading Billy Goat’s communications and media efforts inclusive of digital, print, public relations, merchandising, trade show and co-op campaigns across all channels.

The hiring of Trudeau will enable Billy Goat to work with its marketing and media partners to provide an expanded level of messaging, programming, content and communications to its customers, as well as its growing global sales and distribution network.

“Gail brings a mix of professionalism and a collaborative interpersonal style that we are delighted to have,” said Pierre Pereira, VP sales and marketing, Billy Goat Industries.

Trudeau comes to Billy Goat with 22 years of marketing communication experience and has held roles of increasing responsibility at Western Auto, BHA, GE and Grundfos Pumps. Most recently, she worked for 4.5 years at Grundfos Pumps, where she managed a wide variety of B2B marketing, brand, public relations and communication campaigns.

Trudeau graduated from Avila University, where she earned her bachelor’s degree in communications. She resides in the Kansas City area.